Georgina O'Connell, the fun behind the brand, shares her natural eye for beautiful fabrics and silhouettes - creating effortless style in her exclusive designs that are inspired by coastal living.

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Welcome to effortless coastal living! With our assured eye you are guaranteed of looking and feeling just beautiful!

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"I bought your Sally dress from you online a couple of years ago! It is my absolute favorite dress. The fabric & quality are sublime and it is so soft.

It is my complete "go to"! The sizing has been absolutely perfect and I'm ready to order my next 2 or 3! Ordering it was effortless.

- Mandy